Introducing TRU Coin

Here, every photo and video is real, unique, and captured directly from the camera, no filters, no fakes. But we didn’t stop there. We wanted to reward our community for being authentic. That’s why we created TRU Coin. 

Think of TRU Coin like points in a loyalty program, just like supermarket points, air miles, or reward stamps at your favorite coffee shop.

• Every time you join challenges, win hashtag competitions, or interact in the app, you can earn TRU Coins.
   
• These coins are stored safely in your account.
   
• Later, you can use or redeem them for rewards, prizes, or special features.
   

It’s simple: the more authentic you are, the more you earn.

We know not everyone is familiar with “digital coins.” That’s why we designed TRU Coin to be as easy as cash points:

1. You see a popup: “You earned 50 TRU Coins!”
    
2. You click Redeem → (if you haven’t yet, the app will ask you to add your phone number for security).
    
3. Your balance updates instantly.
    

No complicated steps. No technical knowledge required.

• You must have a verified phone number to redeem TRU Coins.
   
• This keeps your account safe and makes sure coins can’t get lost or stolen.
   
• Until you verify, your coins stay safely with TRU, ready for you to claim anytime.

TRU Coin is our way of saying thank you for keeping TRU authentic.

• Be real → Earn coins.
   
• Join contests → Earn coins.
   
• Stay active → Earn coins.
   

Later, you’ll be able to use TRU Coins for special offers, gifts, or even real-world value as we continue to grow.

Right now, TRU Coin is your reward inside the app. But our vision is bigger:

• Exclusive competitions.
   
• Unique collectibles.
   
• Real-world redemption opportunities.
   

By using TRU, you’re not just sharing moments, you’re building value.

TRU Coin is:

• Simple (like coffee stamps or loyalty points).
   
• Safe (protected with your phone number).
   
• Rewarding (you earn just by being your real self).
   

So snap, share, and stay true; because at TRU, being real is worth something.